Making climate action

impactful,

Accessible,

and undeniably

Cool

Empower your customers to help protect the planet with every purchase and make a positive environmental impact together.

About us

About us →

Who we are

Reimagining Climate Action  

We partner with forward-thinking retail brands to engage younger audiences and help businesses improve their sustainability strategy with meaningful climate action

What we do

Powered by Canada’s Forest Trust Corporation, we plant and preserve Smart Forests™ across Canada through a comprehensive six-phase approach. We pair this with proprietary Smart Forest™ technology and a turnkey digital platform that helps retailers monitor and share their impact. 

How it works

  • Activate Cool Climate Club at checkout to expand your impact and engage your customers

  • Host campaigns that support your climate and community strategies 

  • Invest in a Smart Forest™ to showcase your corporate climate commitments 

  • Co-branding opportunities with every package 

How we make an impact

  • We partner with Indigenous communities, leveraging proven techniques to reduce disaster risks and rejuvenate Canada’s essential ecosystems, economy, and social well-being

  • We monitor our forests with innovative technology, using digital tools to track the forest's ability to create clean air and purify water. 

  • See your direct climate impact in our real-time dashboard as your forest grows

Consumers demand climate action  

75%

suffer from climate anxiety and are worried about the future*

Deloitte 2024 CxO Sustainability Report

62%

of Gen Z prefer to buy from sustainable brands*

First Insight, The State of Consumer Spending: Gen Z Shoppers Demand Sustainable Retail

57%

don’t believe most “green” or sustainable claims that brands make*

Deloitte 2024 CxO Sustainability Report

Top questions

  • Cool Climate Club (CCC) empowers retailers to effortlessly take climate action through tree planting and forest stewardship. We provide a nature-based solution that helps forward-thinking retail brands connect with younger generations to make climate action impactful, accessible, and undeniably cool. 

  • We merge nature and technology with our turnkey digital platform that tracks the planting and preservation of trees while monitoring their impact with a customized dashboard powered by CCC’s parent company, Canada’s Forest Trust Corporation (CFTC).

  • We work with forward-thinking retailers and use a list of qualifiers to evaluate potential customers. This includes: a retailer’s existing sustainability strategy, brand value alignment, reputational risks, operational stability, leadership exploration, cost, timing and more. 

  • We work with retailers to create a customized solution that best fits their needs and aligns with their sustainability goals. Contact our team for your solution.

  • We’ll become partners before your next customer reaches the checkout.

  • Powered by Canada’s Forest Trust Corporation, we are proudly working to plant, preserve and protect Smart Forest™ ecosystems in regions across Canada. Learn more about Smart Forest™ projects

  • Forests play a vital role in both climate action and economic growth. Planting and preserving forests not only sequester carbon and promote biodiversity, but also drive job creation across multiple sectors—including seedling cultivation, site preparation, planting, monitoring, and long-term forest management. As forests grow across Canada, they provide sustained employment opportunities and contribute to economic stability in both rural and urban communities nationwide.

Meet our team

Meet our team →

Meet the Cool Climate Club Advisory Board

Meet the Cool Climate Club Advisory Board →

Nature-based solutions, powered by technology